The Most Expensive Shelfware You Own
Did you sign a contract for a "revolutionary" software platform or AI tool in Q4? Now that we're into Q1, is the business still running on Excel spreadsheets?
It's frustrating. It is also predictable.
You do not have a technology problem. You have a "knowing-doing" gap.
We see this constantly with growth-focused CEOs. We call it the Technology-Talent Knot. You buy automation to solve talent shortages, but you lack the internal skills to actually implement the tools.
Buying a Ferrari does not make you a race car driver. When you layer complex tools on top of an untrained team, you don't get efficiency. You get expensive confusion.
GET TO THE POINT
Stop the bleed. Run a "Subscription Audit" this week using these three tests:
Tool Owner Test If no specific person owns the outcome of the tool (not just the login), cancel it. Excel Test If the data from the software still ends up in a spreadsheet to be analyzed, the tool is failing. Revenue Test If you turned it off today, would you actually lose a customer? |
How much monthly recurring revenue have you donated to software vendors this month?
In your corner,
John Krebsbach
Managing Partner
Get Unstuck: Book a 15-min Subscriber Bottleneck Breakthrough
See us Live: AEC Talent Max Keynote (Austin, TX)